At NXTDEVS, our mission is to simplify and improve the lives of people and create an awesome organization that inspires. With this vast mission statement, we started by improving transportation and delivery in the region, and now we are expanding into Payment and we’re launching a super-app, hosting multiple NXTDEVS and 3rd-party apps, to further simplify and improve people’s everyday life.

We built the first multi-billion dollar tech startup in the MENAP region. The first line of code was written in Pakistan and we built on it further in Dubai and Berlin. We operate in 100+ cities across 11 countries. We grew and attracted top global talent and grew a culture for bold ambitions, shooting for the moon, innovation with tight constraints, and being gracious.

The NXTDEVS AI team’s mission is to drive competitive value from data at scale through building AI models to optimize user experiences, decision making, operational efficiencies, and leading the region’s AI ecosystem. As one of the technical leaders of this team, you will be at the forefront of fulfilling this mission. You will be working with the top data science talent of the region, to solve the region’s day-to-day problems, through state-of-the-art, well-integrated, democratized experimentation and AI, across our different products and platforms.

Responsibilities:

• Develop an understanding of the business goals and the role of SEO in achieving results
• Understand user persona, search intent and how people search for our offerings
• Grow organic traffic through on-page, off-page and technical SEO
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Develop and execute optimization strategies that increase the company's search engine results rankings.
• Research in-depth SEO keywords to use throughout the company's website and marketing materials.
• Develop and implement link building strategy.
• Research and analyze competitor strategies, performance and advertising links.
• Perform ongoing keyword discovery, expansion and optimization.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Work with the development team to ensure SEO best practices are properly implemented on the website.
• Own strategy and execution for lead generation, measured against quantifiable metrics, such as traffic, bounce rate, avg. session length, and MQLs/SQLs
• Working knowledge of Local SEO activities through citation building, local link outreach, and Google My Business Management.
• Knowledge of ranking signals and search engine algorithms
• Able to generate SEO effective content, meta tags, and Social media campaign
• Perform keyword research for new pages and improve existing content.
• Monitor technical aspects of our internal and external URLs, such as indexation, crawlability, no follow, etc.
• Work on technical SEO initiatives using tools like Screaming Frog and Ahrefs.
• Working on SEO toolsets such as SEMrush, Ahrefs, Majestic, or Moz

Eligibility Criteria/Qualification/Requirements:

• BS/MS degree in Degree in CS or IT related field would be preferred
• 2-3 years of experience in successfully developing and executing SEO campaigns
• Prior experience in content marketing, content growth, and SEO
• Well-versed in performance marketing, conversion, and online customer acquisition
• Up-to-date with the latest trends and best practices in SEO
• In-depth experience with Google Analytics.
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Able to complete keywords competitive analysis of other companies within the industry
• Basic knowledge of HTML, JavaScript, CSS, structured data schemas, and encodings.
• Proven understanding of search engine algorithms
• Up-to-date with latest SEO update and guideline
• Excellent organization skills with the ability to handle multiple projects simultaneously meeting deadlines.
• Comfortable analyzing high volumes of data regularly.
• Grasp on A/B and multivariate experiments
• Excellent communication skills.
• Ability to work within a team and independently